Cypress Diagnostics organized an intensive sales workshop for the representatives of its distributors, with sessions in both French and English.

The training covered key topics such as the stages of the sale, effective questioning, customer interaction, product expertise, quality control, persuasion, and handling objections.

Through practical exercises, participants gained valuable skills to better serve our customers and to deliver exceptional support and solutions. This training ensures that our distributors are equipped to provide the highest level of service, helping laboratories improve efficiency and reliability in their diagnostic work.

By strengthening their expertise, we reinforce our shared commitment to quality and innovation in the field of in-vitro diagnostics. Together, we continue to raise the standard of care for laboratories worldwide.